What’s New at The Beat:Jamie Ridler’s Hands-Up How-to

Victoria Roberts “In Memory: A Tribute to the Handwritten Letter”

        Wrapping up the year, I see Jamie Ridler Studios has a Hands-Up How -To project giving us the chance to reflect and share helpful hints for her readers. I love that Jamie is such an advocate for all creatives, and that’s all of us!

     So here’s some reflections from the gallerist’s point of view about how to approach a gallery about representing your work. (And 5 “don’ts” taken from our year.)
     1-Do your homework. Know the type of art represented in the gallery, and only approach them if your art fits. Lovely watercolor florals probably won’t fit in a gallery of assemblage works.
     2-Do call or email ahead. For the informal gallery, asking if you can drop by is good, for the formal gallery, make an appointment.
     3-Do come prepared. Have your CD with bio ready. Or, I prefer your website, as long as it is clean and updated.
     4-Do polish your manners. A gallerist wants to work with pleasant, professional people. We don’t have time for prima-donnas, and NEVER make negative comments about other artists or galleries.
     5-And if you get in: go the extra mile. Have an updated list of your friends and clients you can email announcing your work at the gallery. This goes a long way to endearing you to the gallery, especially if you update occasionally when you have new work there. Be sure to send a copy of the announcement to the gallery for “goody-points!”
And now for our 5 top “Don’ts” taken from real life here at the gallery:
     1-Don’t tell me I should want you in my gallery because you are what the locals buy.
     2-Don’t show up off the street with a book of napkins you did last night at the local pub.
     3-Don’t “bag” on other galleries in town. They are probably friends of mine.
     4-Don’t butt in if I am talking to a customer.
     5- (My favorite) Don’t roll up your sleeve to show me the naked lady you tatooed on your arm 30 years ago when you were in high school telling me it was difficult because you did it upside down, and now the colors are fading because you used acrylic paint in the tatoo!!!
      Thanks, Jamie, and to all, here’s to an amazing 2012!
You can find us at The Beat Gallery, 109 West Perkins, Ukiah CA.   707 462 4180
and on our new Etsy Store: www.etsy.com/shop/TheBeatGallery

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  1. 1 How-To Posts That Give You a Hand Up in Your Creative Life

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